Thursday 25 September 2008

Packaging

Packaging is a huge industry. Almost all of the products we use come in some sort of packaging. These items might be something simple and small like an apple or something complicated and large like a wide screen T.V. Packaging can have a huge impact on how well an item sells and every consideration is put into how a piece of packaging looks.

There is however a need to reduce the amount of packaging we use. The most annoying waste of packaging I can think of is when apples (normally 4 of them and of a *Finest variety) in supermarkets are placed in a polystyrene base and then wrapped in plastic. To be fair, most companies have made a conscious effort to reduce the amount of packaging they use. The picture above gives some examples of companies who have tried to reduce the amount of packaging they use and the drastic benifits this has had for the environment.
Clockwise from top-left:

1) Coca-Cola 8-ounce bottle: A smaller and lighter bottle (while retaining the same capacity), resulting in reduction in materials used: savings on the material as well as transport costs.

2) Arrowhead Mineral Water bottle: Nestle redesigned the bottle and cap to make it lighter and more recyclable, while narrowing the label by half an inch. This result in a 30% reduction in plastics used (while featuring the extra recess as handle), and less paper for the label.

3) Big Mac packaging: This is a familiar one - The Styrofoam clam shell burger packaging's were switched to the current paper-based ones, making them biodegradable.

4) Crest Toothpaste: P&G introduced a standalone rigid tube for Crest toothpaste, so that there wouldn’t be a need for individual paper-based boxes that most toothpastes now still come in.

Products I dislike.... the Future!!!

However, there is a good alternative. In the occasional toilet (normally in airports), those clever people from Dyson have provided an answer- the "Dyson Airblade". It blows the air horizontally at high speed. This allows you to 'dunk' your hands into the drier and after a couple of passes your hands are dry!!! Genius.

Products I dislike....

... hand dryers!!!! Found in nearly all public toilets, hand dryers are a total waste of time. They are either too weak, so that you'd need to stand there for 2 weeks for your hands to dry, or they have got some amount of power, but just blow the water on your hand from one area to another!!! Total waste of time.