Research

For the Identitiy Project, see the Packaging Post which I posted on the 25th September 2008. Have a look at it to gain some idea of the importantce of packaging. Also research some famous pieces of packaging and branding that currently exist on the market today.

Product Identity

Assignment 3

You are required to develop an existing piece of packaging and accompanying advertising poster for a product of your choice.

The aim of the assignment is to assist your understanding of the power of advertising and the affect it has on the consumer as well as developing your style to produce a quality graphic product.

Deadline: End of the Second week-term2

Criteria

You must produce an A3 poster for your product that includes the product name and slogan.

You must produce a new style of packaging for your product that includes imagery, appropriate labelling and above all, ease of use.

The final surface development must be produced using the laser cutter in conjunction with a standard laser printer.

You must produce 3 pages of design work that demonstrates your design progress, from initial concepts through to final concept.

You are required to post your design work on your personal blog.

Assessment

10 marks awarded for the quality of design work posted on your Blog.

30 marks awarded for the completed packaging.

10 marks awarded for the quality of the advertising poster.